Why Is Twitter Important For Your Business

Twitter has over 500 million users – and it's still growing. Thousands of people join and use Twitter every day.
There are journalists who follow Twitter and look for trending or interesting topics to write a story which can potentially boost traffic for your site it they see something trending or interesting.
Twitter can drive traffic to your website.
Twitter allows you to connect with your followers on a personal level. Monitor direct messages sent to you and mentions of your brand. When you connect with someone new, introduce yourself and ask them a question to get a conversation started.
Twitter can spread your ideas faster than any other network. Say something that's influential, inspirational, or humorous, and it can spread quickly on Twitter. For example tips, ideas and quotes can go viral on Twitter. A great way to promote!
People who are thought leaders in their niche use Twitter in their business. One of the best ways to begin being a thought leader is to follow those who are and observe what they do and learn from them.
Need market research? Get it on Twitter with no cost. You can also ask your followers a question and see what kind of responses you get. You can use Twitter search to find trending ideas and terms.
Tweet content from your site that is interesting and relevant to your followers and relevant to your followers, and watch your web traffic grow.